BoatTEST has Boat and Marine Influence World-Wide

The Most Influential Media
on Brand Buyer Decision Making

When BoatTEST surveys its members to find out what media has influenced their boat purchase, 88% of them historically name BoatTEST as the most influential.

A: Greater Reach

Unlike most boating websites, BoatTEST’s was designed for research by serious buyers in the market. Today, BoatTEST has over 5,000 pages on its website for comparative boat and engine research. That’s why each month researchers look at over 926,000 pages on its website, more than any boating media website. Its daily newsletter goes to over 168,000 subscribers, which is from 50% to 90% more than all non-association boating media. Greater reach means greater influence.

A: Consumer Confidence –
“Tests You Can Trust®”

Over the last 23 years BoatTEST has become the trusted authority on boats large and small, because from day one, all of BoatTEST’s captains have followed the company’s policy to put the consumers’ interests first. Because BoatTEST’s captains, editors and support staff own boats, they know what prospective buyers need to know. And, that is BoatTEST’s reason for being.

BoatTEST’s Audience Demographics Reflects that of Boat Buyers

Because BoatTEST reviews boats from PWCs to Megayachts, it is little wonder that their audience, age, income and demographics reflect those of actual buyers.

BoatTEST Has the Highest % Of Female Visitors

BoatTEST editors know that very few boats are sold without the consent of the “significant other.” That is why all reviews are carefully designed to explain the features and benefits of each boat to both men and women. BoatTEST has the highest % of female viewers of the major boating magazines in the U.S. because each of its large boats have one video devoted to women’s entertainment interests, in addition to operational factors.

BoatTEST’s World-Wide Reach Means Broader Influence

High-Quality Traffic Sources Mean More Serious Researchers

Reach Boaters while they Research

Consumers do more research before purchasing than ever before. 90% of BoatTEST video tests on boats or products rank among the top 5 in Google search results, after paid ads. Our video tests are viewed 1.2 million times a month on YouTube. Research at the bottom of the sales funnel when consumers are researching a few specific brands and models is of critical importance.

Boaters Learn about Your Products via the Industry’s Most In-depth Reviews

For 21 years, BoatTEST has pioneered online marine reviews that are liked by millions of boaters (as well as search engines). Reviews include detailed performance data and ergonomic measurements all over the boat, something no other media regularly does. We have a unique video library of more than 3,000 Boat Tests that consumers like using for comparison purposes. No boating resource comes close to our archive.

Repeated Promotions to a Large Audience is Effective

BoatTEST’s daily newsletter “On the Water” reaches more than 168,000 subscribers. By promoting different aspects of a new boat 3-4 times over the course of a year, more prospects research the boat and the interested parties are reminded again and again. Repetition is a keystone of good advertising and no marine media does it better – or for less money – than BoatTEST.

Cultivate Buyers & Generate Quality Sales Leads

Marketers of expensive boats are faced with two problems: finding the few buyers of new boats there are among the tens of thousands of people visiting their website and then getting them to identify themselves when most want to stay anonymous. Because BoatTEST tracks its Members, it can identify the tell-tale behavior of buyers, then contact them through HubSpot CRM, to produce quality sales leads.

See How Your Investment is Performing with ROI Transparency

Get detailed reporting on reach, engagement and more. No more guessing and wishful thinking about your ads working. Each month you get full reports on how many people researched your boats – and who they are! You can see how many times your products pages were actually visited.