Brunswick Starts a Boat Rental Club
Brunswick Corporation has launched OnBoard Boating Club and Rentals ("OnBoard"), a turnkey business platform empowering marine dealers and marinas to expand their operations and serve the emerging and rapidly growing boat club and rental consumer market segments.
For dealers and marinas looking to attract new customers interested in the boating lifestyle, OnBoard will provide several marketing and financial benefits to its operator partners, according to a press release issued by Brunswick’s Boating Services Network. Some of those services include:
- Access to a diverse fleet of leading boat brands,
- Financing for boat fleet purchases (subject to credit approval),
- Software for boating club and rental operations, and
- A range of tools and best practices to help operators build a successful operation.
The suite of boats, tools and services available through OnBoard will enable club and rental operators to provide club members and rental customers an exceptional boating experience, said the press release.
"We've launched OnBoard at a great time. We can take advantage of the strong and growing interest in boating lifestyle experiences, while participating in sharing-economy trends," said Cecil Cohn, vice president - Boating Services Network. "We believe that by offering the best value and experience, we can grow and cultivate interest as a gateway to boat ownership across a broader cross section of consumers.”
key locations across the country.
Millennials Welcome
It is no secret that the industry’s best boat-buying generation – the Baby Boomers – is “aging out” and the industry is concerned about its future because millennials have a reputation for being slow to get around to buying houses and cars, to say nothing of boats.
“We have the opportunity to attract a new generation of boaters and provide them with a positive, exceptional experience on the water," said Cohn.
Proof of Concept
The launch of OnBoard follows the very successful alliance between Boating Services Network and Suntex Marinas over the past few years, said the release. " Bijoy Jha, vice president of business development and finance - Boating Services Network said, “Our success with Suntex is rooted in a common objective to grow boating participation and ownership while providing exceptional consumer experiences. We are currently supporting Suntex in the operation of multiple boating clubs and rental locations. OnBoard will build upon this valuable experience as we scale our efforts moving forward."
Seeking Partners
OnBoard Boating Club and Rentals is seeking partnership with marine dealers and/or marinas to begin preparing for the next boating season in each local market.
Those interested in exploring how they can launch an OnBoard Boating Club and Rental location are encouraged to call 1-833-GET-ONBD (1-833-438-6623) or visit www.onboard-boating.com to learn more.