Regal knows that brand loyalty starts -- or ends -- with an owner's first boat. Naturally the company’s lineup includes entry-level boats, but in an effort to increase the attractiveness of the brand Regal created the ESX line. What is different about ESX? The single biggest thing is the "edginess" signaled by its aggressive hull graphics. Regal has positioned the boat to appeal to a younger demographic audience. Old fogies need not apply.