Priority One Customers Get Free Sea Tow Membership - 04/14/2010

Priority One Financial Services, the recreational industry’s leading F&I outsourcing provider, and Sea Tow, the nation’s leading marine assistance provider, have partnered to give their dealer network’s customers a free Sea Tow membership through the company’s Sea Care program. Sea Tow membership includes unlimited free towing, jump starts, fuel drops, prop disentanglements, navigational assistance and much more.

Sea Tow Aerial
Sea Tow is based in over 100 locations and has over 160,000 members.

Upon the close of a new or used boat purchase with participating Priority One dealers, customers can enjoy the benefits of a free Sea Tow membership.

Whether customers need financing or not, this program is available to any customer that is purchasing from a Priority One dealership.

New boat purchases are eligible for a free 95-day membership; used boat purchases are eligible for a free 60-day membership.

Additionally, the customer will have the opportunity to secure an annual membership at the time of the free offer. If they choose the annual membership, the free period will be added on; new boats will get a 15 month membership for the price of 12, and used boats will get a 14 month membership for the price of 12.

In addition to the Sea Tow on-water assistance, members also get retailer discounts, a subscription to Lifelines magazine, invitations to member-only events.

Peace of Mind

“This is a win-win situation for everyone,” said Gary Rademaker, Strategic Alliance Director for Priority One. “We are now able to provide our dealers with a hassle-free, value-added program that they can offer to their customers, while customers enjoy the security of Sea Tow.

About Priority One Financial Services

Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River, Inc. a Berkshire Hathaway company, Priority One serves as the F&I managed services provider for hundreds of dealers nationwide. For more information, visit www.P1FS.com.

About Sea Tow

Sea Tow Services International, Inc. is the nation’s leading marine assistance provider. Founded in 1983 by Chairman & CEO Capt. Joe Frohnhoefer, Sea Tow now serves over 160,000 members at over 100 locations throughout the United States, Australia, Bahamas, Europe and Puerto Rico.


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