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Tracker Marine Selling Below Dealer Invoice - 04/22/2009

Suntracker
2008 Sun Tracker Party Barge 18s are selling
for $2,372 off.
Nitro 
2008 Nitro 640LX has a discount of $2,192. Note the picture above is of the X-4.
Tahoe 
2008 Tahoe Q45 I/O
has a
$2,902 discount.

A promotion started last month by Tracker Marine states that their dealers are selling new boats for “below dealer invoice.” The company says that the nationwide sale will go on until May 20th. Boats shown on the Tracker website are 2008 models. Tracker Marine is the largest single brand of boats sold in the U.S. and they have hundreds of dealers across the country, including their huge Bass Pro Shoppes, which is the parent company. The company specializes in building “affordable” boats. Tracker dealers are well known for working on very thin margins, on the order of 11% to 13%, we’re told. While virtually all boat builders are featuring big discounts these days, few have gone so far as to say that they are selling for below dealer invoice. Tracker Marine builds Tracker bass and fishing boats, Sun Tracker pontoon boats, Tahoe sportboats and deckboats, Nitro bass boats, and Mako fishing boats. To find out more and how to find a local dealer --


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