In 2008, the 23’ Yamaha out sold all other brands making
23’ boats -- not just in the jetboat category, but EVERY brand of runabout, whether
it be a bowrider, cuddy or skiboat. Not only that, but twice as many Yamahas were
sold than the #2 ranking boat in the 23’ runabout class! That is a resounding consumer
endorsement the likes of which is rarely seen in any industry. This accomplishment
is made all the more impressive because Yamaha is a relative newcomer to runabout
boat building, being the second newest entry among the top ten best-selling brands.
Not only is Yamaha a relative newcomer, it was also the only brand in the top ten
that is a jetdrive. What did Yamaha do last year to garner such incredible sales
success
with its 23-footer? Was it customer service? Advertising? Low price? Free
toasters? To find out we interviewed the president of the Yamaha Watercraft
Group, Mark Speaks --
See tests of all Yamaha boats --
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